The MacRumors guide to upcoming products provides an overview of everything that we're expecting to see from Apple in both the near and more distant future, and the products that have already come out in 2024.
While the dates listed here are not always concrete, they are based on the most recent rumors and information that we have. This guide is updated on a regular basis, and it is the go-to place to see every Apple product that's on the horizon at a glance. For more detailed information, make sure to click on the included links to visit our individual product roundups.
September 2024
In September, Apple will introduce the iPhone 16 lineup and new Apple Watch models.
- iPhone 16 - The iPhone 16 models are getting an Action button, a Capture button for taking video when the iPhone is in landscape orientation, and vertically arranged rear cameras that will likely allow for capturing spatial video when the device is held in landscape orientation. We're also expecting the iPhone 16 to adopt a faster A18 chip built on Apple's 3-nanometer process.
- iPhone 16 Pro - The iPhone 16 Pro models will have larger 6.3- and 6.9-inch displays, but will otherwise look much like the iPhone 15 Pro models. They'll also get the new Capture button for taking video, with the mmWave antenna set to be relocated to the other side of the device. An A18 Pro chip is rumored to be in the works, but it will likely only bring minor speed improvements. An upgraded 48-megapixel Ultra Wide camera is expected, and the smaller iPhone 16 Pro will get the 5x Telephoto camera that was previously limited to the iPhone 15 Pro Max.
- Apple Watch X - Apple could have a major Apple Watch update in store for the 10th anniversary of the device. Rumors suggest Apple is planning for a redesigned, thinner Apple Watch X that has a magnetic band attachment system to make it easier to swap out bands and to cut down on the space that bands use up inside the device. New health features are rumored, including blood pressure monitoring for detecting hypertension and sleep apnea detection.
- New Apple Watch Ultra - We haven't heard specific rumors about a refreshed Apple Watch Ultra in 2024, but Apple will likely do a minor update to add any new health features that are introduced.
- AirPods 4 - New AirPods are expected to come out alongside the iPhone 16 lineup. Apple plans to debut two different models for the first time, one that is lower cost and one that has Active Noise Cancellation (ANC), which has previously been an AirPods Pro-only feature. The ANC version will be the more expensive version, but both are said to have a new design with shorter stems and an upgraded USB-C charging case that has a built-in speaker for Find My.
Late 2024 to Early 2025
Apple will begin updating the Mac lineup with M4 chips starting in late 2024 and early 2025.
- iMac - The 24-inch iMac will be updated with the next-generation M4 chip in late 2024. The M4 is expected to feature improved performance to support AI tasks, and rumors suggest that Apple will add an updated Neural Engine with more cores.
- MacBook Pro - Apple will refresh the MacBook Pro lineup with the M4-series chips in late 2024. The entry-level 14-inch MacBook Pro will get the M4 chip, while the 14-inch and 16-inch models will be equipped with M4 Pro and M4 Max chips.
- Mac mini - The Mac mini will likely be refreshed around the same time as the MacBook Pro in late 2024. Right now, Apple sells a standard M2 version and an M2 Pro version, and we are expecting that to continue with the M4 lineup. The Mac mini will include M4 and M4 Pro chip options.
2025 Mac Refreshes
M4 Mac updates will continue into 2025, and will be spread out throughout the year.
- MacBook Air - Apple plans to refresh the 13-inch and 15-inch MacBook Air models sometime in spring 2025, updating them with M4 chips. Design changes are not expected, with the focus to be on the chip refresh. Spring 2025 ranges from March 20 to June 20.
- Mac Studio - The Mac Studio was updated with M2 Max and M2 Ultra chips in June 2023, and it sounds like Apple might possibly skip M3 chips in the desktop machine. Current rumors suggest the Mac Studio will be updated in mid-2025, and mid-year updates usually happen around WWDC. The Mac Studio will likely get M4 Max and M4 Ultra chips, keeping in line with the current options.
- Mac Pro - Apple plans to update the Mac Pro sometime in late 2025. It will be equipped with the highest-end version of the M4 chip, which is codenamed "Hidra," and it could be either an "Ultra" or "Extreme" M4 chip. The Mac Pro is also expected to support up to 512GB Unified Memory.
Products With Unknown Release Dates
There are several new products in the works that don't yet have specific release dates associated with them at this time.
- Apple TV 4K - A new Apple TV 4K with a faster A16 processor was originally said to be coming in the first half of 2024, but more recent rumors have indicated a launch is not imminent.
- AirPods Max - Apple is expected to refresh the AirPods Max with a USB-C port and new colors.
- iPad mini 7 - The next iPad mini won't have any design updates, but it could have an upgraded A-series chip and new front and rear cameras.
- Low-cost iPad - Apple is working on an 11th-generation iPad with a faster chip and support for Wi-Fi 6E.
- Home Hub Device - Rumors suggest Apple is working on a smart home display that would serve as a central hub for controlling smart home products, and it could launch as soon as 2024.
- New Display - There have been multiple rumors of a Pro Display XDR successor, but there's no word on when an update might come.
Further in the Future
- iMac Pro - Apple could introduce a larger 32-inch iMac, replacing the previously discontinued 27-inch iMac and iMac Pro at some point. Apple's plans continue to be unclear, and it's not clear if and when a larger iMac will see a launch.
- Foldable iPhone - Apple is allegedly working on a foldable iPhone that might be between 7.5 and 8 inches, with a launch date slated for 2027 at the earliest.
- Foldable iPad/Mac - Before we ever get a foldable iPhone, Apple will introduce some kind of foldable notebook and perhaps a foldable iPad. Current rumors suggest that Apple is working on a 17-to-20-inch MacBook that has a foldable display, but it won't come out for several years yet.
- Vision Pro 2 - Apple is working on a new Vision Pro, or multiple new models. Rumors are a little mixed right now, but Apple seems to want a successor for the current model and also a lower-cost version that would be closer in price to the iPhone.
What's Already Been Announced in 2024
This is everything that Apple has released in 2024 to date.
February 2024 Vision Pro Debut
In February 2024, Apple released the Vision Pro headset in the United States, marking the company's entrance into its first new product category since 2015 when the Apple Watch came out. The Vision Pro is priced starting at $3,500, and it is equipped with cutting-edge technology like 4K micro-OLED displays, the option to swap between augmented and virtual reality, more than a dozen cameras for gesture and eye-based control, the ability to use it as a display for a Mac, a personal theater-like experience when watching movies, and tons more.
Apple also launched visionOS alongside the Vision Pro. visionOS is the operating system that runs on the headset.
Early March MacBook Air Launch
On March 4, Apple announced the new 13.6-inch and 15.3-inch MacBook Air models. There are few physical changes compared to the prior-generation MacBook Air models from 2022 and 2023, but both machines adopt the 3-nanometer M3 chip. The M3 is approximately 20 percent faster than the prior-generation M2 chip, and it has improved graphics capabilities such as hardware-accelerated ray tracing. Other new additions to the MacBook Air include Wi-Fi 6E, a fingerprint-resistant coating for the Midnight color, and microphone improvements, with details available in our MacBook Air roundup.
May iPad Pro and iPad Air Event
A virtual Apple event on May 7 saw the introduction of redesigned ultra-thin iPad Pro models in 11-inch and 13-inch sizes, both featuring new "Ultra Retina XDR" OLED display panels that offer enhanced contrast for improved HDR, better colors, and greater power efficiency. The iPad Pro models also include the all-new M4 chip, double the starting storage at 256GB, and a relocated landscape front camera and Face ID module.
Alongside the iPad Pro, Apple also introduced an updated Magic Keyboard with an aluminum shell, function keys and a larger haptic trackpad, plus a new Apple Pencil Pro with squeeze and barrel roll gestures, haptic feedback and Find My support.
The iPad Air also saw a significant update at the event, with the lineup expanding to two sizes for the first time with 11-inch and 13-inch models now available. Both models feature Apple's M2 chip and a relocated landscape FaceTime camera.
Finally, Apple discontinued the ninth-generation iPad and reduced the price of the 10th-generation iPad by $100, with Apple's cheapest iPad now starting at $349.
June 2024 - WWDC
Apple held its annual Worldwide Developers Conference keynote on Monday, June 10, introducing new versions of the software that runs on Apple devices. WWDC focused heavily on "Apple Intelligence," which is what Apple is calling its set of AI features. AI updates are coming to iOS 18, iPadOS 18, and macOS Sequoia, plus there are new features for each operating system.
Apple Intelligence includes tools for helping you generate, edit, and proofread writing, major Siri updates to make Siri more useful, and image generation features for creating custom images and custom emoji, or Genmoji.
- iOS 18 - iOS 18 has all of the Apple Intelligence features, along with a revamped Home Screen that lets you move app icons anywhere, recolor icons, and remove the names from your icons. Control Center has been redesigned and is customizable, plus third-party developers can create Control Center controls. There are emoji Tapbacks in Messages, an option to send messages via satellite, a feature for locking apps, and much more.
- iPadOS 18 - iPadOS 18 has the same AI features as iOS 18 along with the Control Center and Home Screen updates, plus all of the app features. The iPad now has a Calculator app and in Notes, support for writing out math equations and having them solved right in line. There's also a Smart Script feature that improves your handwriting with Apple Pencil, and Safari can summarize webpages and highlight key info, a feature that's also available cross-platform.
- macOS Sequoia - You can mirror your iPhone to your Mac with macOS Sequoia, fully controlling apps, interacting with notifications, and more. And you can do it while your iPhone is locked. There's a new Passwords app that's also on PCs and in iOS 18/iPadOS 18, plus updates to window tiling.
- tvOS 18 - tvOS 18 adds new animated screensavers and makes it easier to switch screensavers, and in the Apple TV app, when you watch Apple TV+ shows, you can see InSights, which give you info on the actors in a TV or movie.
- watchOS 11 - watchOS 11 includes a Vitals app that aggregates your health data and gives you a wellness score each day, so you can get alerted to any changes you're experiencing. There are new Training Load features for tracking the intensity of workouts and the impact on the body over time, and Smart Stack widgets have been improved with new widgets and support for Live Activities. You can also pause Activity Ring tracking without losing a streak.
- visionOS 2 - Apple improved the look of Personas in visionOS 2, and there are new gestures for accessing the Control Center and Home View. Home View apps can be customized, and there's an option to create 3D photos from your 2D images.
All of the software updates are available to developers in a beta capacity right now, with Apple planning for a public release in the fall after several months of beta testing. Not all features are slated to launch right in September, and some of the Apple Intelligence additions won't be available until later iOS 18 updates in 2025.
2024 Product Refresh Timeline
- February 2024 - Vision Pro
- February 2024 - visionOS
- March 2024 - 13-inch and 15-inch M3 MacBook Air
- May 2024 - iPad Pro
- May 2024 - iPad Air
- May 2024 - Apple Pencil Pro
- May 2024 - iPad Pro Magic Keyboard
- June 2024 (Announced) - iOS 18
- June 2024 (Announced) - iPadOS 18
- June 2024 (Announced) - macOS Sequoia
- June 2024 (Announced) - visionOS 2
- June 2024 (Announced) - tvOS 18
- June 2024 (Announced) - watchOS 11
2023 Product Refreshes and Announcements
We have a list of all the products that Apple released in 2023, which can be useful for predicting 2024 launch timelines.
- January 2023 - 14 and 16-inch M2 Pro/Max MacBook Pro
- January 2023 - M2 and M2 Pro Mac mini
- January 2023 - HomePod
- June 2023 - 15-inch MacBook Air
- June 2023 - Mac Studio
- June 2023 - Mac Pro
- June 2023 (Announced) - Apple Vision Pro
- June 2023 (Announced) - visionOS
- June 2023 (Announced) - iOS 17
- June 2023 (Announced) - iPadOS 17
- June 2023 (Announced) - macOS Sonoma
- June 2023 (Announced) - tvOS 17
- June 2023 (Announced) - watchOS 10
- September 2023 - iPhone 15
- September 2023 - iPhone 15 Plus
- September 2023 - iPhone 15 Pro
- September 2023 - iPhone 15 Pro Max
- September 2023 - Apple Watch Series 9
- September 2023 - Apple Watch Ultra 2
- September 2023 - AirPods Pro 2 (USB-C Case)
- October 2023 - USB-C Apple Pencil
- October 2023 - 24-inch iMac
- October 2023 - 14-inch MacBook Pro with M3 Pro/Max chips
- October 2023 - 16-inch MacBook Pro with M3 Pro/Max chips
2022 Product Refreshes and Announcements
- March 2022 - 5G iPhone SE
- March 2022 - 5G iPad Air
- March 2022 - Mac Studio
- March 2022 - Studio Display
- June 2022 - iOS 16
- June 2022 - iPadOS 16
- June 2022 - watchOS 9
- June 2022 - tvOS 16
- June 2022 - macOS Ventura
- June 2022 - MacBook Air
- June 2022 - 13-inch MacBook Pro
- September 2022 - iPhone 14 and iPhone 14 Plus
- September 2022 - iPhone 14 Pro and iPhone Pro Max
- September 2022 - AirPods Pro 2
- September 2022 - Apple Watch Ultra
- September 2022 - Apple Watch Series 8
- September 2022 - Apple Watch SE
- October 2022 - 10th-generation iPad
- October 2022 - iPad Pro
- October 2022 - Apple TV 4K
2021 Product Refreshes and Announcements
- April 2021 - M1 iPad Pro
- April 2021 - M1 iMac
- April 2021 - AirTag
- April 2021 - Apple TV 4K
- April 2021 - Podcast subscriptions
- May 2021 - Apple Music Lossless and Spatial Audio with Dolby Atmos
- June 2021 - macOS 12 Monterey (Announced)
- July 2021 - MagSafe Battery Pack
- September 2021 - iPhone 13 models
- September 2021 - iPhone 13 Pro models
- September 2021 - iPad mini 6
- September 2021 - Ninth-generation iPad
- September 2021 - Apple Watch Series 7 (Announced)
- September 2021 - iOS 15
- September 2021 - iPadOS 15
- September 2021 - watchOS 8
- September 2021 - tvOS 15
- October 2021 - AirPods 3
- October 2021 - 14-inch and 16-inch MacBook Pro
- November 2021 - Beats Fit Pro
- November 2021 - New HomePod mini colors
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